Hi Alex and Laura
Your Instagram posts, all in one place. Watch each one, read the caption, say yes. Then see how it does.
0days to the launch
Posted0 / 16
Followers79 / 200Goal: 200 unlocks trial reels
Saves + shares0Our main score
Up next
How it works
1
We shoot and edit
Each post is made for you, from café visits, the kitchen and your events.
2
You say yes
The finished post and caption land here. Tap yes, or ask for a change. Please reply within 48 hours.
3
We post, you see results
Live Instagram numbers update twice a day under Results.
The grid
What's coming
andfoods.co
0 posts79 followers
Numbers show the posting order. When a post says "Ready for you", tap it to watch it, read the caption and say yes.
Results
How it's going
We count saves and shares, not likes. They tell us a post was worth keeping or sending to a friend.
The plan
Winning baristas and chefs first
A 2-month test, 2 posts a week. Café look, ingredient story. Built from your questionnaire and our kick-off call.
Investor-ready by JanuaryA page that shows real Singapore cafés using the product.
200 followersUnlocks trial reels, so we can test new hooks for free.
Saves + sharesOur main score. Every post must be worth keeping or sending.
3 content pillars · tap to flip
How we talk about it
Always
- Say "dairy-free", never just "cream"
- Coconut oil is the only fat
- The neutral taste lets matcha and coffee come through
- Show it in the hands of baristas and chefs
- End with how to request a sample
Never
- Say it is "healthier"
- Lead with "vegan"
- Mention the capital raise
- Close-ups of the carton until the printed ones arrive in December
Key dates
The team
WendyContent, posting, results
LauraApprovals and main contact
AlexBackup approvals
StefanThe face in the kitchen
Files